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Personas

How does the Internet see you?

That is the question that Personas, a project at MIT, asks.  It’s a kind of Doppler Radar for your Web presence.  Here’s what my Personas looks like.

It leaves me wondering… what’s so “illegal” about me?

I don’t think there’s anything you can decipher or definitively pull from the Personas analysis.  But it is a great way to take an alternate look at your personal brand on the World Wide Web.

Here’s an analysis for Liz Pulliam Weston, a personal finance adviser, and contributor to MSN.  Liz’s presence is much more diverse, colorful, and spans 29 dimensions (versus my three).  If nothing else, it says that her brand touches a wide-spectrum of interest and very broadly on the Web.

And why not type in your corporate brand as well and see what comes up?

[Hat-tip to Sam Kaufman]

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