[<a href="http://storify.com/sherrymain/creative-and-digital-12-08-24" target="_blank">View the story "Creative & Digital | 12.08.24" on Storify</a>]<br /> <h1>Creative &amp; Digital | 12.08.24</h1> <h2>Highlights in creative, digital and business news. Reads that I find interesting and informational about strategy, design, visualization, creative thinking, social media, visual media, and the collective web.</h2> <p>Storified by Sherry Main &middot; Fri, Aug 24 2012 00:38:30</p> <div>With 1.1 million followers, and tweets like “I’m safely on the surface of Mars. GALE CRATER I AM IN YOU!!!”, @MarsCuriosity is a great live case study of how Twitter has given a mere rover, a real voice. <br></div> <div>Rovers Are From Mars: How Curiosity Is Killing It On Twitter : NPRTwitter wasn’t built to give voice to Curiosity, the rover currently exploring Mars, but it’s awfully well-suited for the purpose. One of…</div> <div>Blogs are buzzing about Matchbox Twenty’s newest album, and their 360 music video.&nbsp; The video itself isn’t of stellar quality, but the interactivity and feeling that you’re at the “center of it all” is giving fans a unique and engaging experience.<br></div> <div>MB20 – She’s So Mean – 360 music videoWatch Matchbox Twenty perform the new single &quot; She’s So Mean &quot; in a 360 degree video for their new album &quot; NORTH &quot; out in September on Em…</div> <div>While the MB20 360 capture is a video, there are also still options for 360 viewing.&nbsp; An example is the 360 POV that we shared with readers of UC Irvine’s New Swan Theatre article (http://bit.ly/OuNWO1).<br></div> <div>Shakespeare Theater – PhotosynthShakespeare Theater – Photosynth</div> <div>As we continue to explore ways of digitizing and experientializing the content that we create on a daily basis, keeping in mind the four “I’s” as identified in a study by Latitude may be key to how stories are not only told, but packaged and designed:<br></div> <div><strong>Immersion</strong>: Delving deeper into the story through supplementary context and sensory experiences.<br> <p><br><strong>Interactivity</strong>: Allowing consumers to become part of the narrative and possibly influence its outcome.<br><br><strong>Integration</strong>: Having a seamless connection among all platforms being used and going beyond just replicating content on different devices.<br><br><strong>Impact</strong>: Inspiring consumers to take action of some kind, e.g. purchase a product, sign up for a service, support a cause, etc.<br></p> </div> <div>The Future Of Storytelling: Immersion, Integration, Interactivity, ImpactAs technology becomes more advanced and more accessible across multiple platforms, it’s only natural for consumers to expect increasingly…</div> <div>News content, including those presented on Facebook and Twitter are chronologically sorted.&nbsp; But times are a changing, thanks to platforms like Pinterest and Medium.&nbsp; This means user behavior is changing.&nbsp; And while topic pages aren’t new, it’s appearing to be a better way to present information and stories to readers.<br><br>You’ll see that this consideration is being made in the redesign of news.uci.edu when it launches in the fall.<br></div> <div>Why Topic Pages Are The Next Big ThingChronological and real-time consumption of content just doesn’t work anymore. It’s time for topic pages to add a layer of organization on…</div> <div>We always wonder why something gets more leg on Facebook than Twitter (and vice versa).&nbsp; This blog article takes a deep analytic look at this thought.<br><br>There are a lot of great visualizations and examples in the post below, but in summary:<br><br>- Instant gratification infographics, cuteness, photos, comics, and pop culture get liked on Facebook.<br>- APIs, datasets, visualizations related to techie sites (Delicious, foursquare, Twitter, LinkedIn), and picture-less articles get tweeted instead.<br></div> <div>Tweets vs. Likes: What gets shared on Twitter vs. Facebook? – Edwin Chen’s BlogIt always strikes me as curious that some posts get a lot of love on Twitter, while others get many more shares on Facebook: What account…</div> <div>There’s SEO (search engine optimization), then there’s Content Optimization Strategy.&nbsp; The difference?&nbsp; As Inbound Writer describes it:<br><br>”Content optimization is more than just populating the page with a bunch of keywords, it means using the words and phrases your customers use but still creating readable and engaging material for your audience.”<br><br>Check out the freemium tool from Inbound Writer.&nbsp; We haven’t had a chance to use it yet, but I’d love to hear feedback if you get to exploring it before we do.</div> <div>Inbound Writer: Create Content That MattersWith InboundWriter, you can find out what interests your target audience by discovering the very words and phrases they use when search…</div> <div>And finally, visualization of data, research, illustrative stories, etc. are eye candy to me.&nbsp; Information is Beautiful’s Awards shortlist for the past year is now out.&nbsp; Enjoy scrolling through these beautiful pieces of digital art.&nbsp; <br><br>Categories include: Infographic infodesign, data visualization, interactive visualization, data jounalism, motion inforgraphic, and tool or website.&nbsp;</div> <div>OUR SHORTLIST! – Information Is Beautiful Awardsundefined</div>
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