<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>LOST IN MASTICATION &#187; mashups</title>
	<atom:link href="http://www.sherrymain.com/tag/mashups/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.sherrymain.com</link>
	<description>what you see is what you get...</description>
	<lastBuildDate>Mon, 19 Jul 2010 04:35:42 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.0</generator>
		<item>
		<title>Reporting and Marketing 2.0: Interactivites + Mashups</title>
		<link>http://www.sherrymain.com/2009/02/03/reporting-and-marketing-20-think-interactivites-and-mashups/</link>
		<comments>http://www.sherrymain.com/2009/02/03/reporting-and-marketing-20-think-interactivites-and-mashups/#comments</comments>
		<pubDate>Tue, 03 Feb 2009 08:35:31 +0000</pubDate>
		<dc:creator>sherry</dc:creator>
				<category><![CDATA[Communications]]></category>
		<category><![CDATA[Real Business]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[incuLink]]></category>
		<category><![CDATA[interactivities]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[mashups]]></category>
		<category><![CDATA[micromarketing]]></category>
		<category><![CDATA[new york times]]></category>
		<category><![CDATA[photos]]></category>
		<category><![CDATA[reporting]]></category>
		<category><![CDATA[super bowl]]></category>
		<category><![CDATA[videos]]></category>
		<category><![CDATA[washington post]]></category>

		<guid isPermaLink="false">http://www.sherrymain.com/?p=538</guid>
		<description><![CDATA[<p>The <a title="New York Times" href="http://www.nytimes.com" target="_blank">New York Times</a> and <a title="Washington Post" href="http://www.washingtonpost.com" target="_blank">Washington Post</a> probably do the best interactive graphics and stories.  If more newspapers did original &#8220;<strong>interactivities</strong>,&#8221; I think their online readership could be sustained, or even grow.</p>
<p>Here&#8217;s a snapshot of <em>Twitter Chat During the Super Bowl</em> from the New York Times today.  Click on the image to see the interactive map, and navigate the different categories in the left menu as you play the Game Timeline up top:</p>
<p style="text-align: center;"><a title="New York Times" href="http://www.nytimes.com/interactive/2009/02/02/sports/20090202_superbowl_twitter.html" target="_blank"><img class="size-full wp-image-536 aligncenter" style="border: 1px solid black;" title="New York Times" src="http://www.sherrymain.com/wp-content/uploads/2009/02/nyt_superbowl_twtr.jpg" alt="New York Times" width="351" height="228" /></a></p>
<p style="text-align: left;">The Washington Post has done mash-ups of tweets, videos and photos on Google Maps, which is really, really easy to do.  Here is the official Washington Post announcement that describes what they did for the <a title="Washington Post" href="http://www.washingtonpost.com/wp-adv/media_kit/wp/press_releases/washingtonpostcom_launches_new_aggregation_technologies_for_final_week_of_2008_presidential_election.html" target="_blank">2008 Presidential Elections</a>.</p>
<p style="text-align: center;"><a title="Washington Post" href="http://specials.washingtonpost.com/timespace/election/" target="_blank"><img class="size-full wp-image-537 aligncenter" style="border: 1px solid black;" title="Washington Post Mashup" src="http://www.sherrymain.com/wp-content/uploads/2009/02/mashup_wp_election.jpg" alt="Washington Post Mashup" width="359" height="216" /></a></p>
<p>Perhaps there&#8217;s an advertisement opportunity here for papers to highlight particular buzz in unique colors for products (or brands) that are willing to pay the papers. (Of course, the anti-conglomerate, free-press side of me hopes this won&#8217;t ever happen. But the business degree side of me tells me it&#8217;s probably already in the works.)</p>
<p>On the flip side, another opportunity here is for market researchers to take a tweet-grid such as these and geo-locate where their products/brands are most or least popular.  We&#8217;re definitely at the dawn of a new era of reporting <strong><em>and</em></strong> micro-marketing&#8230;</p>
<div style="display:block"><small><em>posted in <a href="http://www.sherrymain.com/category/communications/">Communications</a> by Sherry <a href="http://www.sherrymain.com/2009/02/03/reporting-and-marketing-20-think-interactivites-and-mashups/#comments">Leave A Comment</a></em></small></div>]]></description>
			<content:encoded><![CDATA[<p>The <a title="New York Times" href="http://www.nytimes.com" target="_blank">New York Times</a> and <a title="Washington Post" href="http://www.washingtonpost.com" target="_blank">Washington Post</a> probably do the best interactive graphics and stories.  If more newspapers did original &#8220;<strong>interactivities</strong>,&#8221; I think their online readership could be sustained, or even grow.</p>
<p>Here&#8217;s a snapshot of <em>Twitter Chat During the Super Bowl</em> from the New York Times today.  Click on the image to see the interactive map, and navigate the different categories in the left menu as you play the Game Timeline up top:</p>
<p style="text-align: center;"><a title="New York Times" href="http://www.nytimes.com/interactive/2009/02/02/sports/20090202_superbowl_twitter.html" target="_blank"><img class="size-full wp-image-536 aligncenter" style="border: 1px solid black;" title="New York Times" src="http://www.sherrymain.com/wp-content/uploads/2009/02/nyt_superbowl_twtr.jpg" alt="New York Times" width="351" height="228" /></a></p>
<p style="text-align: left;">The Washington Post has done mash-ups of tweets, videos and photos on Google Maps, which is really, really easy to do.  Here is the official Washington Post announcement that describes what they did for the <a title="Washington Post" href="http://www.washingtonpost.com/wp-adv/media_kit/wp/press_releases/washingtonpostcom_launches_new_aggregation_technologies_for_final_week_of_2008_presidential_election.html" target="_blank">2008 Presidential Elections</a>.</p>
<p style="text-align: center;"><a title="Washington Post" href="http://specials.washingtonpost.com/timespace/election/" target="_blank"><img class="size-full wp-image-537 aligncenter" style="border: 1px solid black;" title="Washington Post Mashup" src="http://www.sherrymain.com/wp-content/uploads/2009/02/mashup_wp_election.jpg" alt="Washington Post Mashup" width="359" height="216" /></a></p>
<p>Perhaps there&#8217;s an advertisement opportunity here for papers to highlight particular buzz in unique colors for products (or brands) that are willing to pay the papers. (Of course, the anti-conglomerate, free-press side of me hopes this won&#8217;t ever happen. But the business degree side of me tells me it&#8217;s probably already in the works.)</p>
<p>On the flip side, another opportunity here is for market researchers to take a tweet-grid such as these and geo-locate where their products/brands are most or least popular.  We&#8217;re definitely at the dawn of a new era of reporting <strong><em>and</em></strong> micro-marketing&#8230;</p>
]]></content:encoded>
			<wfw:commentRss>http://www.sherrymain.com/2009/02/03/reporting-and-marketing-20-think-interactivites-and-mashups/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
